Our Mission

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One thought on “Our Mission

  1. The Zuanich family’s mission in starting Pure Alaska Salmon Co LLc is a simple one–get people to appreciate and buy CANNED wild Alaska salmon. Canned salmon has been around a long time, and the demographic of people who eat canned salmon kept getting older and older. As a Alaska commercial salmon fishermen, we saw prices to the fishermen go down, down, down. Ironically, as the price was tanking, the quality of canned salmon was going up, up, up. Refrigerated circulating seawater holds are the norm in the Alaska salmon fishery these days and the quality of the salmon that go into the canned has improved dramatically. We, the Zuanich family decided to try and market canned salmon in a way we had never seen before, hence, Pure Alaska Salmon Co LLC.

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